Inspired by those who live for the outdoors.

Meet the team.

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Rachel Muehlenberg,

Founder & Content Director

A woman outdoors in autumn sunlight, wearing a black Arc'teryx jacket, with shoulder-length wavy brown hair and a smile.

I specialize in crafting digital marketing content strategies for businesses in the adventure travel and outdoor industry. 

With over 10 years of experience in the Marine Adventure Tourism industry and a lifelong passion for playing in the great outdoors, my profound industry knowledge allows me to connect with your audience on a deeper level.

I firmly believe the foundation of digital marketing depends on creating and sharing a great company story. When you work with our team, your business will learn to leverage the power of visual and written storytelling to build your brand, expand your following, and achieve your business goals.

Anna Gray,

Social Media Manager & Content Creator

Anna is a social media manager and copywriter who helps food, hospitality, and ecotourism brands tell stories worth following.

With 6+ years in marketing and a communications degree from the University of Ottawa, she’s grown engaged communities and turned brand voices into clear, memorable messaging. Her background spans nonprofit communications, agency campaign work, and freelance social media management.

What she loves most is the craft: writing the caption, shaping the shoot, and capturing the images and video that make a brand feel like itself. Based in Vancouver, she’s most at home helping coastal BC businesses share what makes them special.

Interested in working together? Let’s connect.

info@watershd.com