FAQs

Watershd Co. Digital Marketing for Travel & Outdoor Industry

What industries do you specialize in?

We focus on the travel and outdoor industry, working with expedition companies, marine tourism operators, technical apparel makers, and adventure-focused businesses. Our background in guiding and outdoor tourism means we have an in-depth understanding of both the culture and the customers.

What makes you different from other digital marketers?

Our founder, Rachel Muehlenberg, spent over 10 years in the outdoor industry working as a guide in marine tourism, logistics, operations and marketing. Her experience helps us craft authentic messaging that resonates with your audience and reflects the realities of your business.

Do you only work with large companies?

We work with both. Our clients range from global outdoor leaders like Arc’teryx, MEC, and Mustang Survival to boutique operators and small businesses. The strategy is always tailored to the size, needs, and resources of each client.

What services do you offer?

We provide digital marketing strategy, SEO optimization, copywriting, social media management, and email marketing. This ranges from one-off audits to full campaign management and long-term retainers.

How do you build a strategy for my business?

Every strategy begins with understanding your goals, audience, and brand voice. From there, we use SEO research, competitor analysis, and storytelling to create a plan that drives traffic, builds trust, and converts.

Do you handle both strategy and execution?

Yes. Many consultants only create the plan, but we also deliver the content itself. That means you’ll get both a roadmap and ready-to-publish copy, social posts, or emails.

Do you offer one-time projects or only retainers?

Both. Some clients hire us for a single audit, campaign, or blog project. Others work with us month-to-month for ongoing marketing support.

What are your rates?

Our retainers typically start at $1,500/month, with custom pricing depending on the scope of services (email marketing, SEO blogging, social media, or full-stack strategy). Website projects start at $2,500.

How do we get started?

We begin with a discovery call to talk about your business and goals. From there, we’ll recommend a package that could include an SEO audit, content strategy, or ongoing support.


Get in touch here to book your discovery call.