Amarok Adventures
Amarok Adventures is an Iceland-based expedition company that offers multi-day hiking tours in Iceland, Greenland, Patagonia and other Arctic regions.
I partnered with the founders to help them communicate the raw beauty and emotional impact of their experiences through clear, compelling storytelling—used across their website, brochures, blog, and social platforms.
All photos courtesy of Amarok Adventures.
Services:
Copywriting
Brochure & Website Content Development
Blog & Long-Form Storytelling
Social Media Content Support
Brochure & Website Copywriting
The Challenge
Amarok’s previous brochures and website copy were written in-house or by web developers.
The tone was functional and descriptive, but they were looking for that emotional pull and storytelling depth needed to match the immersive, world-class experiences they deliver.
We rebuilt the marketing copy from the ground up by leading storytelling sessions, providing Google Docs for live feedback, and collaborating closely through video calls, voice notes, and email.
We helped re-craft their brand voice to balance clarity and imagination, ensuring their content aligned with Amarok’s visual identity and elevated travel experiences.
Storytelling that matches the scale of the journey.
The Results
Immersive, emotionally-driven brochure copy that moves readers from dreaming to booking.
Words that convert.
Our new storytelling approach for the brochures and website directly supported trip bookings.
Greenland hiking expeditions have sold out in under 24 hours, three years in a row.
Guests consistently cite the website, brochure, and blog as factors in their decision to travel with Amarok.
Messaging now feels elevated, organized, and aligned with Amarok Adventure’s premium adventure services.
Blog Writing
To deepen Amarok’s storytelling and improve SEO, I write blog posts that recap recent trips, highlight seasonal availability, and share guest experiences.
These blogs served dual purposes: they educated potential guests and nurtured emotional investment during the dreaming phase of trip planning.
Reel Production
Blog writing is only part of the storytelling strategy, but getting people to see it matters just as much.
To support each post, I created email and social media content that teased the adventure, piqued curiosity, and ultimately drove traffic to the blog.
- Alberto & Monica, owner-operators of Amarok Adventures
“Working with Rachel has been fantastic since our first meeting. She’s a fast, clear & very reliable copywriter. The workflow she has developed for working with each project is truly impressive and we are beyond happy with the final results. We committed to one project, and after a few meetings, we clearly knew we wanted to keep working with her on three more projects.
We’re totally sure working with Rachel is the best decision for your travel company.”
