BC Whale Tours
BC Whale Tours is a whale watching company based in Victoria, BC.
Rachel supported BC Whale Tours in managing their social media channels, revamping their website, collaborating with a freelance agency on paid media campaigns, and coordinating a promotional aerial video project. These changes led to a 35% increase in online sales for the 2017 operating season.
Services:
Video Production
Paid Ad Campaign
Website Copy
Social Media
Digital Strategy
Video Production:
Upon joining BC Whale Tours, Rachel initiated a promotional aerial video project, collaborating with videographer Chris Flynn from Flynn Media Productions. The captivating video, which remains the homepage hero banner even after 7 years, added a stunning visual element to BC Whale Tours' online presence.
Other Services:
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I partnered with Mile Zero Marketing to develop a paid media campaign for BC Whale Tours. I was responsible for assisting the creative visual and written assets. Our paid ad campaign alone generated 30k in revenue that season.
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I assisted the GM with our social media channels. My niche was creating engaging and humorous IG stories to capitalize on the newest IG feature at the time. See IG page.
