Welcome to Watershd Media Co.

We specialize in digital marketing strategy for adventure travel and outdoor industries.

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Digital Marketing Strategy • Content Strategy • Social Media • Email Marketing • Website Audits • Web Design

Social Media Management for tourism and outdoor Businesses
Rachel Muehlenberg - Content director and digital marketing manager for tourism and outdoor brands

wa·ter·shd

Inspired by the concept of a "watershed moment," our name embodies the essence of pivotal change.

Work with us, and we’ll build a digital marketing strategy grounded in real industry experience and designed to meet your business goals.

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Our Work In The Wild

Email Marketing Business

Mustang Survival

Copywriting & Email Marketing Strategy

View Case Study
social media management businesss

Amarok Adventures

Content Writing, SEO Blogging & Digital Strategy

View Case Study
social media management business

Khutzeymateen Wilderness Lodge

Social Media, Content Writing & Digital Strategy

View Case Study
Digital marketing agency for travel and tourism brands

Mothership Aventures

Website, Social Media & Digital Strategy

View Case Study

  • “Rachel has been an absolute pleasure to work with. Her deep experience in technical product design was evident in how quickly she grasped complex construction details—and how clearly she translated them for the intended audience. She brought valuable industry insight and required minimal direction. She just got it.”

    - Kirsten Hammond, Associate Product Line Manager at Arc’teryx

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  • "Balancing drive, passion and hard work with an easy going, positive demeanour is difficult—but Rachel does it effortlessly. She's extremely organized, efficient and always proactive working ahead to identify and solve problems."

    Josh Krogh, Head of Brand Creative & Design at Mustang Survival

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  • "Rachel has been critical to the success of our social media strategy. Her expertise has significantly boosted our online presence. She consistently delivers work that perfectly aligns with our brand's voice and she has an exceptional ability to understand our needs quickly. We couldn't be happier with the results she has produced for us —highly recommend!"

    - Zach Vanesse, Outer Shores Expeditions

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  • "Rachel is solid gold! She always delivers something creative and punchy and perfectly inline with our brand. Five out of five stars.

    Laura Fergusson, Manager of Mustang Survival Events & Ambassadors

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  • Working with Rachel has been a fantastic experience. She crafted an engaging blog post and social content that perfectly resonated with our outdoor audience. She quickly understood what was needed and delivered everything efficiently. Plus, she’s incredibly responsive and a breeze to collaborate with.

    - Meghan Reading, Senior Marketing Manager at MEC

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  • "Rachel is excellent to work with. We've seen an increase in open rates and revenue generated from our mailing list since working with her."

    Dr. Justin Luchini, founder of Thirdzy

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  • "The workflow Rachel has developed in truly impressive and we are beyond happy with the final results."

    Alberto & Monica, owners of Amarok Adventures

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  • "Collaborating with Rachel as a digital marketing and content specialist has been a true pleasure. She's a joy to work with and delivers exception results—a win, win."

    Vanessa Johnson, Director, Digital & Integrated Marketing at tartanbond Communications

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  • "Rachel is quick, creative, and reliable. She was fast on deliverables—always clever, punchy and on brand."

    Aaron Gerry, Senior Editor at 57hours

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  • “Rachel consistently delivers a strategic approach to strengthen our brand and showcase our destination. Rachel is highly organized, reliable, forward-thinking, and her friendliness and positivity are unmatched. Rachel is an invaluable asset to our team.”

    - Kenzie Knight, Tourism Development Specialist for 4VI

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  • "Besides being a very talented copywriter, Rachel is quick with her project turnaround timing and her communication skills are always on point."

    London Alexander, Owner of IP_Group

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  • "Rachel is a person I can trust to speak for my company and keep my corporate interests front and centre. A task or project delegated to Rachel is completed well and on time."

    Ross Campbell, Owner & Operator of Mothership Adventures

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  • "Rachel always displays her best work and shows the ability to handle multiple projects at one time. Working alongside someone who shows excellent in every task she performs is a treat."

    Chad Deabreu, Account Director at Square Digital

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  • "Rachel always shows great passion for the work she does. She shows up with her heart and ming and puts 110% of her energy and focus on the task at hand."

    Kathy MacRae, Executive Director at the Commercial Bear Viewing Association of BC

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  • "Rachel joined our team with an eagerness to learn, a positive attitude, and great creative insight that stuck out to everyone. She's collaborative and communicative and we loved working with her."

    Nicole Kerrigan, Account Manager at Origin Outside

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  • "In a world of flighty freelancers, Rachel always gets the job done on time to a high standard."

    Mitchell McNeedles, It’s Tough Love Marketing Agency

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  • “Rachel is fantastic and knows how to best portray and build your brand. She is highly efficient, and her output is very impressive. Rachel's marketing agency will take your company/org to the next level.”

    - Jeneen Sutherland, Executive Director of Wilderness Tourism Association

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Who We’ve Worked With

  • Copywriting support for Arc'teryx
  • Logo of Mountain Equipment Co-op featuring a stylized mountain and green text.
  • Black and white logo with circular text reading 'MUSIANG SURVIVAL' surrounding a stylized seahorse design.
  • MMGY Origin logo in black and white.
  • Logo for Impact Sustainability Travel & Tourism
  • Logo for 4VI, featuring a stylized wave graphic and the tagline "A social enterprise, defining our destination."
  • Text reading 'NIMMO BAY' on a white background
  • Logo of Wilderness Tourism Association of BC with a pine tree and birds.
  • Tartanbond logo in black and teal text on white background.
  • Seal of the Marine Guides Association of Canada featuring a white maple leaf over blue waves, surrounded by a black circle with white text in English and French.
  • Logo for Chaunigan Lake Lodge with the tagline 'Journey into the wilderness' in black text on a white background.
  • Black and white logo for Yamacook Adventures, featuring a stylized mountain and animal face design.
  • Text that reads '5 7 HOURS Own your weekends' in red on a white background.
  • Black circular logo with white mountain line art for Long Beach Nature Tours, established 1996.
  • Logo with a whale tail in water, text 'Vancouver Wild Whales British Columbia'.
  • Black silhouette of a bear with sunglasses and an open mouth, standing on a line. Below the bear, the text reads "KHUTZEY MATEEN WILDERNESS LODGE" in bold.
  • Logo for Mothership Adventures with a boat graphic and text 'Mothership Adventures Columbia III'

Interested in working together? Let’s connect.

info@watershd.com